// Dave McKenzie MD, and a few of the BOO! management team are the pioneers of mall media in SA, Dave founded and was MD of POP, a subsidiary company of Old Mutual Properties. POP was tasked with creating a media company that had the exclusive media rights to Old Mutual’s R10 billion property portfolio. |
| After successfully launching and operating the award winning POP for two and half years it was time for the management team to break away and pioneer their own destinies. |
| BOO! has quickly established the exclusive advertising rights to a large portfolio of shopping malls in SA. On the back of this portfolio and infrastructure, BOO! has grown its media platforms into multiple complimentary channels with the common thread of offering ‘innovation that is complemented by implementation.’ BOO! has been able to attract highly talented media people with impressive track records as smart innovative media thinkers. |
BOO! has successfully implemented multiple advertising campaigns for its blue chip client base across its innovative media channels. |
