Dave Mckenzie is a regular commentator on Alternative Media in the South African media industry. Dave’s thought leadership articles are current and offer intriguing commentary on local and global alternative media. Advantage Magazine, the oldest and probably best known media and advertising journal in South Africa, dedicate a page to Dave’s views on alternative media.

November 2015

Catching consumers by surprise

The future of advertising: Reaching consumers where they are

September 2015

Mall advertising engages shoppers with the element of surprise

Malls are full of spaces that brands can use to entertain and engage consumers.

February 2013

An innovative space

December 2012

Making magic out of content

September 2012

POP! Goes the world

August 2012

Ferrari, fashion and football… – Advantage Magazine

June 2012

A Winters Tale – Advantage Magazine

May 2012

Demystifing the QR Code – Advantage Magazine

April 2012

What Do You Get For A US$3.5 Million TV Spot? – Advantage Magazine