The future of advertising: Reaching consumers where they are
Mall advertising engages shoppers with the element of surprise
Malls are full of spaces that brands can use to entertain and engage consumers.
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Dave Mckenzie is a regular commentator on Alternative Media in the South African media industry. Dave’s thought leadership articles are current and offer intriguing commentary on local and global alternative media. Advantage Magazine, the oldest and probably best known media and advertising journal in South Africa, dedicate a page to Dave’s views on alternative media.
