He kicked his professional life off in the banking sector but very soon joined the Media24 group in what was to become a long and successful career with the group. His first position was that of sales executive at Sport Beeld (2001).
His Media24 career was interrupted in 2009 when Touchline Media recruited him as national advertising manager for Men’s Health magazine. A short stint at JB Media also saw him harness his skills and gather experience in the OOH sector of media. He recalls these transitions in his career as, “necessary to grow and expand perspective and experience”.
In 2011 Media24 offered him the position of General Manager of Sales, a new position at the Groups substantial magazine division.
After 8 good years, he resigned from this position at the end of 2018 and joined Motion Icon where he focused on the development of business at airports and high-end retail spaces.
This exposure led him to BOO! wherein 2019 he took up a brand-new role as Business Development Manager, focusing on BOO!’s Business Class and Airport division.
He joins at an exciting time for BOO! which is experiencing amazing growth, he believes that his experience in his career has made this a natural transition saying, “the team and individuals are an easy fit with an amazing performance culture – I am excited to see us achieve great success together”.