Mall Media : Billboards : BOO! Alternative Media : A new thinking media company

BOO! has acquired the rights to more than 35 malls which collectively create a unique national footprint. Moreover, this portfolio has been segmented by the LSM and income profile of customers, allowing clusters of malls to be specified according to the desired market of the advertisers.

Historically, media owners have concentrated almost exclusively on the upper LSM metropolitan malls, overlooking the burgeoning spending power of the mid-market consumer. BOO!’s ability to deliver audiences across almost the full spectrum of the LSM groupings is unique in this category.

Promotions, product sampling and activations are available across this national footprint of malls.

This term encompasses a number of tailor made outdoor solutions, created to respond to clients specific advertising needs. The ability of the BOO! team to think laterally and to implement flawlessly, has earned the confidence of the advertising industry in the benefit of applying creativity not just to the message carried by outdoor media, but to the physical form itself.

One example for impact and brand stature, building wraps have few equals. Boo!’s blue chip clients in the wrap sector have included:

Virgin Money
Nike
Johnnie Walker
Resolution Health
Millers
Coke
Peroni
J&B
iBurst

Our production team uses the best of bread technologies to ensure our wraps meet international standards of excellence. The temporary nature of sites means, our portfolio is constantly changing

Faced with major long established competitors in the billboard sector, BOO! had adopted a policy of quality before quantity, selecting only those sites that have the potential to deliver clear competitive advantages to advertisers. Development rights have been established for a portfolio of 25 niched billboards with this portfolio also fluid with growth expected on a quality rather than quantity basis.

Brand Activation and mall media are close cousins, it was a logical step to extend BOO!’s existing platforms into the specific area of brand activation.

Our Brand Activation has recently recruited a national database of promoters and supervisors that speak the local vernacular in each township nationally.

Pre-packaged and brief related activations are able to be executed, innovative measurable mechanics are also available and have been built into the product offering.

The objective is and always will be to drive sales.

This is a very recent development, whereby BOO! has acquired the advertising and promotional rights to the exterior and interior of over 600 taverns in the Eastern and Western Cape. High traffic leisure environment such as these are highly valued, and there can be little doubt that marketers will quickly grasp the brand building potential of tavern environment

To be added.

BOO! are addicted to innovation in alternative media , the team collectively are always a work in progress with regard to product development. New media ideas that complement our existing media channels are always being worked on.

BOO! is able to embrace multiple alternative briefs due to its strong implementation platform that has been created.