// Objective

• MTN were looking for stand-out sites in Gauteng that would be able to communicate its sponsorship of the 2010 Soccer World Cup as well as for the Confederation Cup.

// Result

• 24 Central offers a well thought through multiple branding platform that is packaged in order to encompass the entire precinct. 24 Central is a precinct that accommodates premium offices, restaurants, bars and one of JHB's top nightclubs in the heart of Sandton, it is situated adjacent to the stock exchange and surrounded by all the major financial institutions with daytime and night time trade. MTN have secured and dominate a premium venue in the heart of Sandton.

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