// Objective

• Design & implement a Baileys experiential campaign catering for a "Glamorous Indulgence" personality

// Implementation

• Utilising the "Bailey's on Ice" theme BOO! created an ice bar
• Engaging with consumers by utilising the 5 senses

// Outcome

• Overwhelming success at meeting & exceeding all the objectives
• Baileys gift packs sold out from Pacardi Rebel at both events