// Summary

• The de Korte site was the only site that interpreted the client brief which was to have MTN associated with the WOW factor in outdoor. 
• The site visibility is possibly the best in Joburg as it borders on the M1 south and is visible to traffic travelling northbound and southbound, from the CBD.
• The creative is ingenious as it mimics the actual building design and truly looks as if a ball has in fact ‘crashed' into the building.
• Jupiter is responsible for the creative and Mindshare orchestrated the site.  The site has been televised when the news covered the lack of input and involvement from brands behind 2010, they went as far as saying that MTN was one of the few brands that are capitalizing on the upcoming FIFA 2010 World cup. 
• The site has made most of the advertising magazines and even some radio stations. BOO! is one of the only OOH companies which understood the MTN objective and executed it accordingly.

Click here to link to bizcommunity.