// Objective

• Launch a new, innovative, premium tobacco product
• Build and implement a sophisticated mobile boutique where the product will be sold

// Implementation

• The Kent Nanotek Boutique opened in Camps Bay for 1 month during season, moving to the L'Ormarins Queens Plate thereafter. Subsequent operation in Johannesburg at 24 Central for 1 month.
• Hand-picked retail staff were trained on the product and how to engage with consumers about the product and brand

// Outcome

• Sales and consumer engagement objectives were achieved
• Client was thrilled with the result

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