// Objective

• Drive entrepreneurs to sign up to sell airtime using a cell phone thereby growing the airtime recharge category
• Conduct market research on emerging markets in all the 8 regions: Gauteng, Mpumalanga, Limpopo, North West, KZN, Eastern Cape, Cape Town, Bloemfontein

// Implementation

• MTN Umoya team consisting of 10 Team Leaders & 10 locally procured & trained promoters per region:
• • traveled a total of 15,761 km with 10 MTN branded vehicles
  • spent 114 hours across the 8 regions
  • worked an average day of 12 hours
  • interacted with over 19,000 people (spaza shops, salons, B&B & tavern owners) - the conversion rate was: 3:1

// Outcome

• 11,500.00 entrepreneurs were signed up to become M-charge vendors
• Ground-breaking market research with current market trends was collected