// Objective

• Increase awareness of two new Miladys stores at Jabulani & Maponya malls in Soweto
• Facilitate & encourage community members to apply for and use the Milady's store card

// Implementation

• Pamphlet distribution at Baragwaneth Taxi Rank
• Mall activations took place at Jabulani & Maponya over a 2 week prior to Christmas

// Outcome

• Activation drew interest from women in Soweto & improved perception of the brand within the area
• New account applications rose sharply measured against the corresponding period in 2006