BOO! Media were commissioned by Intergrator to find an iconic site for their client OMO.  Previously, OMO blanketed Soweto with many different billboards. The focus for this campaign was to take it to the next level.  OMIO wanted a large format site which would create excitement and become a landmark for the brand. 

BOO! Media sourced The Maponya Mall site in the heart of Soweto, which was a perfect fit.  Old Potch Road is heavily trafficked, this particular section is uncluttered, and the wrap follows the contour of the intersection ensuring the maximum exposure to passing traffic.