// Objective

• Launch for new range of spices
• Innovative outdoor concept for CT only
• required to target high LSM target market

// Result

• Highly effective, (much talked about campaign)
• Mobile nature of the campaign gave the effect of multiple sites being used at once
• Unique site selection ensured high recall

// Objective

• Launch for new range of spices
• Innovative outdoor concept for CT only
• required to target high LSM target market

// Result

• Highly effective, (much talked about campaign)
• Mobile nature of the campaign gave the effect of multiple sites being used at once
• Unique site selection ensured high recall

// Objective

• New product launch (nationally)
• High awareness on a limited budget
• Innovative idea needed, to stand out from the clutter

// Result

• High awareness, amplified through PR campaign
• Mobile nature allowed mass reach
• Utilising the car as the outdoor, was highly effective for a new product in the market
• The message was the medium