An innovative and alternative out-of-home idea was required to communicate that the Penflex brand should be the highlighter pen of choice for business decision makers.
// Result
BOO! came up with the concept of giant sized custom designed pens.
BOO!
negotiated with the airports to place them in strategic positions.
Included with the pens was a line running along the floor to specific airline destinations which represented the same colour as the pens i.e a green pen with a green stripe leading to the Kulula check-in counter.
