// Objective

• To acquire new clients by on site application completion
• To create greater consumer awareness

// Implementation

• Activators trained as RCS ambassadors
• Applications were completed and submitted to the RCS call centre and within 45 minutes cards were issued to successful applicants

// Outcome

• The main objective to acquire new clients was achieved with 1 269 new applications processed in 2 weeks
• Many misconceptions about the product were dispelled