// Objective

• Introduce Royco braai products to the main market
• Associate Royco with "braaing" like Royco is known as "cup-a-soup"

// Implementation

• Sampling activations took place in townships at local eateries where meat was braaied
• mass participation in product sampling

// Outcome

• Achieved objective of introducing, sampling & increasing product awareness
• Product range was well received by all consumers who engaged in sampling, with consumers wanting to purchase products immediately at the venues