Public awareness of the casino launch & opening, to market the casino as "not the usual"
Generate a database with the "Strike it Rich" campaign
// Implementation
Themed promotional court areas were created within Clearwater Mall & Cresta Centre
Lively themed activation area including an Aston Martin on display with a chance to win the vehicle if entering personal details onto the on-site database system
// Outcome
Objectives & client expectation was exceeded with regards market awareness
