// Objective

• Introduce Taste of Jo'burg visitors to Tanqueray
• Provide a memorable experience while remaining in line with global brand position & strategy

// Implementation

• Bedouin tent, furniture & decor infrastructure & sampling bars in the Tanqueray colours of green & silver provided a stylish and inviting setting

// Outcome

• Objectives were exceeded as the Tanqueray tent had a steady stream of interested visitors