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Brand Activation Co-coordinator
Masamo hails from the Limpopo Province and holds a Marketing Communication degree. |
Sanctuary Lodges & Camps enjoyed her presence for five months, after which she decided to make BOO! her home. She’s excited to make her entrance into the advertising industry and considers her move to BOO! as the dawn of greater things to come. “The future has never looked brighter!”
Email : masamo@boomedia.co.za
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Account Manager
The energetic new summer, sushi and cocktail loving addition to the BOO! team. Marcia studied a B Comm. (PPE) and a Postgraduate Diploma in Marketing in Cape Town at UCT until 2003 then returned to her home town of Jozi after enjoying her student years under the mountain.
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Back in the city of gold she was introduced to the media industry as an ad exec at POP Mall Media when mall media was still new and not on many media schedules. Print media was the next calling where she donned a top hat for Top Billing, looking after the JHB agencies and clients for two years. In 2007 she moved back to Cape Town and joined Touchline Media for the launch of Men’s Health: Best Life as their advertorial manager.
On starting at BOO!: She is super excited about offering a full spectrum of alternative solutions for clients to engage with consumers (and catch them in the traffic with a BOO! wrap).
Email : marcia@boomedia.co.za
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Managing Director
Dave is a CT boy who loves his regular monthly travels to JHB. He graduated from SACS and Cape Technikon and tried his hand at football, semi-pro in SA was not going to pay the bills and the world of media fortunately beckoned, with an apprenticeship at SA Sports Illustrated magazine for Touchline Media back in the rugby world cup year of 1995. From there he stayed loyal to the world of publishing media until the shopping mall bug bit. |
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SA Sports Illustrated – National Advertising and Promotions Executive – 3 years
CAR Magazine – Advertising Sales manager – 2 years
Independent Online –IOL – founding executive, Marketing / Sales Director – 2.5 years (subsidiary company of Independent News and Media Plc)
Point of Presence – POP – founder, MD – 3 years ( SA’s first mall media business, an Old Mutual Properties subsidiary)
BOO! – founder 5 years
Today Dave is an alternative media convert of note
Email : dave@boomedia.co.za
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Operations Manager - Brand Activation
After completing a diploma course in journalism Karen entered the working world
at the head office of the Platinum Group - holding company for designer labels
such as Jenni Button, Hiton Weiner, Urban Degree, Aca Joe & Vertigo. During
her 3 years at Platinum she quickly learnt the “ins-and-outs” of the fast paced
retail environment. Her next stop was PUMA Sports Distributors as Customer
Services Manager in 2001. Karen’s main focus at her time of leaving PUMA was
training newly recruited in-house sales staff and providing support to a rapidly
growing national sales team. |
“In 2006 I was diagnosed with a severe case of
itchy feet that BOO! therapy alone has been able to cure.”
Originally assisting
in proposal writing her baptism by fire into the mall media industry came in the
form of an intense period acting as Production Manager. Karen now relishes her
role of Marketing Services Manager as she researches and documents BOO!’s key
market intelligence.
Email : karen@boomedia.co.za

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Executive Personal Assistant
Linda is a proper English lass who trained to be a fashion buyer and worked there for 7 years. She then took time out to have a family and a lifestyle change and relocated the family to South Africa. It was at this stage that she joined Health & Racquet as PA to the MD for a period of two years. Over a period of 10 years she worked her way up in the marketing department and was promoted to the position of National Strategic Brand Manager. |
In 2005 she left Virgin Active and joined an outdoor company as Sales Manager for the Cape Town branch. After 3 years she took time out of her marketing career to follow her passion in interior design and study part-time. In February, Dave and BOO! made a coup in securing Linda as his executive PA, Linda’s hit the ground running to undertake the mammoth task of sorting out Dave’s hectic schedule.
Email : linda@boomedia.co.za

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Office and Accounts Manager
Amanda is the office manager and bookkeeper for the CT office. A keen soccer administrator and function coordinator, Amanda is not someone that our debtors want to get on the wrong side of. Her career path is as follows: |
Plessey / Tellumat – Production department as an Expeditor / Assistant Buyer – 6 years
Thereafter I pursued my career in the finance field and have been in finance for the past 13 years.
The last company employed with was Old Mutual Properties as a Bookkeeper – 3 years
Email : amanda@boomedia.co.za

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Intern
I’m a Pretoria boy and a fanatic Blue Bulls supporter. After matriculating from Pretoria Boys High School in 2003, I was accepted to study at the University of Pretoria where I got involved in the Tuks Rag (a charity organization run by students).In 2007 I left Pretoria and went to Cape Town to study Marketing and Advertising at the AAA School of Advertising, when I realised that’s where my passion lies. I did an internship with BBDO in Cape Town. |
I’m now happy to be on board with BOO! Media and hope to add an innovative, fresh dimension to the company’s thinking, as well as to learn from the team.
Email : victor@boomedia.co.za

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Director
Steve dreamt of seeing the world, so decided the trade the tubes of Cape Town’s surf spots, for the concrete versions in London. London was good to Steve, where he gained some valuable experience in the city and managed to travel the world. After nine years away, the pull of Cape Town was too great. In 2004, he came he saw and he conquered the ‘divorce course’ that is the UCT MBA program. Steve then decided to showcase his skills for all to see on the South African version of the Apprentice where he ‘almost’ won. |
Big brother Dave’s call for help to set up a new division at BOO! proved an offer he couldn’t refuse and in 2005 he joined the team.
Investment Banking Professional – Various International Investment banks
Account Director – Morse Group (UK)
MBA – Class president
Apprentice SA – Runner up
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Operations Manager
Chris Spijker is Dutch lad, who grew up in Cape Town, matriculated at SACS and has made the big move to JHB, his new home. He has a DipIAA (AAASchool of Advertising) and an MBA (Business School Netherlands), he is a sports enthusiast who works out frequently,he has lived in Marina Da Gama for most his life, and is a keen yachtsman and windsurfer when time and opportunity allows. |
His Career:-
He started off as an account executive for Rennies Group and then moved in the event/hospitality industry.
He was the Marketing Manager for Banks Hiring Supply, whilst assisting SA ‘s bid for the Olympics. He then started his own company and was a director and founder of Kitchen Hiring Supply in Cape Town for 8 years.
Chris is a relatively new acquisition to the BOO! team, he has been sent to JHB to assist in growing the office in his role as Operations Manager for the company.

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Business Development
Anne is a Durban girl who moved to Cape Town in 1994, and quickly realized that CT was home. After graduating from the AAA, she worked for a year in the UK at Zenith media as a junior strategic planner, however CT beckoned yet again and she returned to the world of advertising which became her life for a good couple of years, until BOO! called and she migrated to the other side of the fence to the media owner world. |
DDB - media planner – 2 years
Saatchi & Saatchi CT – media planner – 2.5 years “Desks for All” – own business initiative to address the dire need for improvement in education in SA, through providing sponsored desks at grass roots level to schools – 2 years
Lowe Bull CT – Media Director – 4 years
Lowe Bull DBN – Managing Director – launching Durban office – 1 year
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General Manager
Ros has 16 years working experience, the bulk being in the Finance industry, until she discovered the exciting Advertising Industry the day she joined the Mall Media business, working with Dave Mckenzie. Whilst working full-time, she studied part-time and graduated from Cape Technikon and Unisa earning a National Diploma in Cost and Management Accounting and a BCompt Degree in Accounting Science. |
She has no regrets of making the bold career move and looks forward to the exciting times ahead….
Nampak – Financial Accountant – 7 years
Truworths – Financial Accountant – 2 years
Levi’s – Financial Manager – 3 years
Point of Presence – POP – Financial Manager and Finance head of small businesses at Old Mutual Properties – 2 years
BOO! – General Manager – 4 years
Email : ros@boomedia.co.za
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Accounts Assistant Leigh-Anne is a born and bred CPT girl who has joined our accounts department as an accounts assistant. Finance being her first love, Leigh-Anne comes from a diverse background of administrational skills within a variety of industries; Construction, Engineering and Retail. Bringing her unique skills along, she has settled into and is enjoying the big wide world of Advertising!
Email : leighann@boomedia.co.za
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Group Operations Manager
Carmen realised that she had an appetite for advertising while working in the HR department at IOL back in 1999. She decided to give the wild world of marketing and advertising a go and it soon became her passion. She completed the AMASA introductory media course. |
After 3 years at IOL, she was encouraged to join Dave as part of the start up team of POP Communications. After 3 years at POP, having pioneered shopping mall media, she was part of the breakaway team and decided to spread her wings and semigrate to Gauteng where she joined an outdoor media company as Production Manager. After 3 years in Gauteng, Carmen hurried back to beautiful Cape Town and yes, took up a post with BOO! Media and her old colleagues as Production Manager
Email : carmen@boomedia.co.za
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This ever cool, calm and collected player brings creative flair, with a results focused approach to all projects. Sechaba thrives on challenges, is always ready to extend himself and above all believes “if if’s not fun it doesn’t GO!”. |
Project Account Manager / Brand Activation Schooled at Grey College in Bloemfontein and immediately went in search for the gold in Jozi, Sechaba enjoys the buzz that accompanies the marketing industry.
Previous experience with brands such as Absa and MTN as clients ensure that Sechaba is always in search of new & exciting ways to stay in touch with the ever changing consumer, hence BOO!
Email : sechaba@boomedia.co.za
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Business Development Director
Leigh is a Social, fun-loving, friendly Gauteng Gal who loves CT. She started her career in Media at TBWA before moving to the other side of the fence, publishing. National Sales Manager/ Promotions and Marketing Manager Associated Magazine and Johnnic Publishing followed. In 2003 she started her own consultancy business to handle both sales and marketing for blue chip media companies. In 2004 she joined Dave Mckenzie and his team at POP, this is when she first got a feel for Mall media. Top Billing came calling and she joined them as Marketing Director before another short stint running her own business securing deals and consulting to Top Billing, Big Fish Productions, Destiny Magazine, ELLE Magazines and Mastercard. |
Now BOO!'s bouquet of 'Surprising Media Solutions' has lured her back as BOO!'s Business Development Director, now watch this business grow!!!!!!
Email : leigh@boomedia.co.za
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Herman's History in media
Junk Mail Publishing Group - Advertising Executive - 2.5 years
The Star - Advertising Executive - 3 years
Touchline Media - JHB Ad Sales Manager - 1.5 years
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After completing my two year ‘doctorate in selling', offered by the ‘Cruel School of Door-To-Door Selling' (in Scotland & London nog'all), I returned to SA in 2000 to begin a wonderful new career. I'm pleased that I found my way into the publishing & media world, to which I can attest is fun, challenging, unpredictable and extremely measurable! I have recently left the print world to learn the three super interesting mediums in which BOO! Media specialize; Mall Media, Activation and Alternative Outdoor. So, what can we do for you today?
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Brand Activation Co-ordinator & Jhb Office Administrator
This husky voiced lady has a Diploma in Public Administration and originates from Orlando East, Soweto. Lebo has over 5 years of promotional & administration experience with Annie Malan & Tradeway Promotions, as well as Dumani Projects. Lebo cut her teeth on our grueling MTN Umoya campaign, which consisted of 6 weeks of traveling to deep rural areas around SA, where she assisted with data capturing and managing our team of 20 male brand activators. |
Plessey / Tellumat – In her spare time, if she is not on the Volley Ball court, you will find Lebo socializing at The Rock; News Café or Lapeng. Lebo's positive enthusiasm, no nonsense attitude and hands on approach will be a great asset to our team. Lorem ipsum dolor sit amet, malesuada at parturient vehicula. Rutrum ac elit lectus pellentesque massa. Rhoncus et pulvinar id arcu molestie, nulla placerat proin proin, mauris in mauris elementum enim vel consectetuer, facilisi congue mi aliquam. Risus urna lectus ut, a vitae nunc voluptate elit. Natoque lectus, sit amet nulla sit sapien rhoncus, leo dis magna quam arcu lectus, eget et non erat. Neque wisi dis luctus sollicitudin sed, massa tincidunt odio libero et est hic.

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Brand Activation business Manager
Durban born, Brigitte is an ex-Capetonian and a recent Jozi convert who thrives on the energy and buzz of the smokey city. Over the years, she has flirted with acting, modeling, surfing and dancing, and due to living in the real world, has found her niche in events and promotions, with brand activation as the new wave of experiential marketing. Matriculated from Thomas More College, KZN, she was voted the most likely to become famous, but somehow landed up back stage instead. Brigitte graduated from Cape Technikon and has earned her stripes in the eventing industry. She cut her teeth with Brandhouse running national events and promotions in the liquor trade. |
Her extensive experience ranges from on-field entertainment with the Springboks for the Vodacom Tri-Nations, to live shows with Atomic Kitten, and media launches on Robben Island.
- NIKE SA – Retail Marketing Manager
- JIGSAW Experiential – Client Service Director –
- JIGSAW Experiential – National Operations Manager
- energetik Events & Promotions – Owner & Director, own business
- Canal Walk Shopping Center – Event Co-ordinator

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Account Director
"I have been in the media and advertising industry for what feels like a lifetime...but I wouldn't change it for the world! This is certainly one of the most dynamic and exciting industries to be in and for anyone looking for excitement and scope I strongly recommend joining the field. One of the better decisions I have made is to have joined the team at BOO! where I promise to give the best business delivery to your product and company."
Email : edna@boomedia.co.za |
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National Account Manager
Lynsey is our spiritual guide in the office. She has had 9 year career in radio which spanned radio stations such as Kaya FM, OFM, Radio Algoa and YFM. Being instrumental in all cases of creating a success story. |
In all of the above positions I joined at the time of sales being taken in-house and was part of a pioneering team that exceeded all expectations.
Lynsey is our National Account Manager at BOO!, she single handedly started our JHB operation and has since seen the JHB team grow with further growth in the JHb office a given. Lynsey says that she is a part of another exceptional, pioneering team and together they will exceed all expectations once again.
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Brand Activation Project Manager
My motto is: ”Life is a calamity to those who are serious and a comedy to those who think”
“Born , bread and buttered in Port Elizabeth , studied for a Diploma in Marketing . I moved to JHB 7 years in search of fame as script writer (filed illusions of backstage directorial debut and having my lines uttered by famous lips) Ah! Sigh. |
Not wanting to follow the old cliché starving before you realized you dream, I took up a job as a funeral cover insurance broker. The job was too gloomy for me until a Miss Music industry invited me to her realm where she taught me the intricacies of her world. Experience gained prepared for my next venture, Events and Experiential Marketing. I worked with exciting brands i.e. Nike, Brand (Johnnie Walker Black, Spiced Gold) , Philip Morris SA ,Levis to name drop just a few. I made an obvious move to a young, vibrant and full of ideas company ...and mmhhhh “writers block”
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Business Manager: Brand Activation
Qaanita believes that in order to get through life with your sense of humour intact, you have to be a little crazy! She spends a lot of her spare time sky-diving, riding motorbikes, travelling the globe, dancing and writing. |
Qaanita graduated in Media Communications from a private college in the US. She is an aspiring communications specialist having worked in both the US and the UK, with companies like Peppers and Rogers, The Football Association, Marie Claire, InStyle, and BSkyB (Sky TV). On her return to South Africa after a decade in the UK, Qaanita created a mobile marketing campaign for the launch of Sasko’s new branding. She also created a campaign to launch a new flavour for Ceres Jungle Yum.
Qaanita joined BOO! Media with the full intention of reaching for the stars in the alternative media space!
Email : qaanita@boomedia.co.za
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Campaign Manager
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"My career started in property law, after completing conveyancing at UNISA. But in 2008 I changed direction and decided to join media. I specialised in outdoor media at a large media agency called Initiative Media Johannesburg – having SAB is my sole client. But then I saw the light.........having experienced the multiple media companies present to me, when deciding on to work on the media owner side of the fence, there was no other choice, but to join the dynamic BOO! team"
Email : che@boomedia.co.za
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Business Development Manager
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Melina, and her surname is not a street address, has 16 years of progressive experience within the Media Owner/Advertising Sales Field!
She started off in the sexy world of Magazine Sales, moved on to Radio, then Cinema Sales – and has now ventured into the even sexier and challenging world of Alternative Media! She is an outgoing individual who enjoys people, and tends to be a perfectionist. Melina has built her brand as a strategic thinker and has found the right fit at BOO!
Email : melina@boomedia.co.za
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BOO! Alternative Media Communications
is part of the AVUSA GROUP
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